The difference between Digital Marketing and SEO (and how they work together to promote your business)

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It’s not unheard of to associate SEO with digital marketing, but in reality, they have their differences. However, the fact that they are so closely related makes them interchangeable strategies that actually work together, but don’t serve the same purpose. Digital marketing experts will take the search engine optimization strategies that have been implemented and take them further, and ultimately, create a stronger online presence. In fact, being versatile is the requirement for modern digital marketing experts, and labeling it a term like integrated digital marketing wouldn't be too far off.

Getting To Know Digital Marketing Managers And SEO Specialists

For the most part, you won't find too many differences between the two. And the odds are they will have similar skills and can "interchange" as we already mentioned. Their approach and goals are different, and that's what the different titles are for.

For example, a company specializing in SEO is going to focus on getting your site up in search engine rankings, and gain as much organic traffic as possible. In other words, they switch their skills specifically on making your site more visible to search engines using modern and effective SEO practices.

In the case of the digital marketing manager, the SEO campaign still comes into play, but it's just one section of a bigger plan. They will implement several other digital marketing-related strategies.

Coming back to the SEO professional, they are going to pull out all the stops in terms of strategy and technique, while utilizing platforms like social media, email marketing and targeting mobile users.

A digital marketing manager will most likely take the campaign to a much larger scale that involves sources outside of the internet. And to bring this comparison to a close, an SEO professional is going to aim for more organic traffic and high search engine rankings. A digital marketing manager typically comes in and uses what the SEO professional has done in addition to other strategies that stretch beyond SEO.   

No, it's not the easiest thing to explain the difference, given how they overlap.

Combining Digital Marketing And SEO

Once you start thinking about combining the two, you are looking at a very strong campaign. These are two elements that go hand-in-hand, and if you have the option to implement them both, why not? They literally complement each other on every level by increasing effectiveness and building consistency across different platforms. How can this not be a good thing?

Think about it for a second. If you have an eCommerce website that requires search engine ranking and a broader customer base, you need SEO to optimize the website. Part of the strategy should be to increase site speed and have the site respond beautifully to all mobile devices. The content should be engaging enough to keep users on the website for longer.

Then add the powerful campaign of a digital marketing manager. The site already has authority on search engines, it's generating some nice traffic (organic and social), and people are subscribing. All that needs to happen now is for the marketing campaign to cement what the SEO professional did, and extend the site or business beyond the internet. Leverage blogs by ensuring the right keywords are injected into the content, and share the content on all social media networks is just one of many ways that SEO and digital marketing work together to grow your business.

If you are starting a website, make sure it succeeds by implementing both SEO and digital marketing strategies to improve website conversion optimization and increase your brand presence online. It’s important o grow your site with the authority and influence it needs. Taking the next step in digital marketing means leveraging that hard work through content sharing. The more activity there is, the more brand awareness generated for your business.

Author Bio: Cynthia Symons is a freelance blogger who specializes in writing about eCommerce websites, digital marketing trends, and search engine optimization. She has written for various online and print publications. When not writing, she is doing research to expand her knowledge base in these fields.


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