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The businesses all over the world have converged within our palm. Every business strives to achieve a mobile presence along with a web application. With thousands of mobile apps loitering in the app store, the organizations today are indulging themselves in a game of cat-and-mouse to observe and judge the actions of its competitors while curating their framework alongside.
But, building a flawless app with swift navigations, cool graphics and supreme functionality cannot handover the success singlehandedly that you are aiming for. Now-a-days several companies of mobile app development in India have come to terms with the fact that developing an awesome app cannot make them popular.
So, what’s the solution?
The answer lies in “Marketing of Mobile App”.
But you must be thinking is it really necessary for me?
Then listed here are some of the key reasons why you should adopt a strong Mobile App Marketing strategy for your business.
1- 90% of a user’s time is spent on browsing
With the bunch of social media platforms like Facebook, Twitter, Instagram to dwell upon, the users these days spent their leisure time in searching, chatting and browsing a lot many things on the internet. Thus, it is the perfect opportunity for your mobile app to make its appearance.
Giving them a glimpse of your product on these platforms could leave a better influence on your business.
2- Millions of apps to compete with
Yours might be a unique app but there are millions like you who are constantly creating one way or other to shine up above all. These enormous number of apps in the Play Store might have sparked up a twinge of doubt in your marketing capabilities but nothing is impossible if you have a perfect plan to back it.
3- Multi-channel business growth opportunity
It is definitely a great accomplishment for your business if it has an online store. But with a mobile app, you have more channels to grow. Digitization is truly appreciable these days, hence having a mobile app definitely adds a score to your reputation. Big businesses too have felt the need of having a mobile app in association with their web app.
4- Sales & Customer Boost
With a mobile app to add to your business growth along with creative digital marketing strategies, you could undoubtedly expect plenty of visitors and conversions in your future. Undergo an app store optimization and let your app come under the spotlight. Performing App Store Optimization (ASO) could increase the visibility of your mobile app and improve its ranking, enabling more downloads for your app.
Holding to the truth, you could easily surmise from the above information that a mobile app could do nothing for oneself until and unless it is properly exhibited to your customers. And this requires a comprehensive digital marketing strategy to make it happen. So, chalk out your strategy and start working on it.
Akash Verma is an SEO consultant. A writer by day and a reader by night, he is specialized in blogging, content marketing, link building, and other Digital Marketing related activities. You can find him on Twitter & LinkedIn.
Do-Follow Instant approved Comment Posting Sites List 2018
The digital marketing space continues to grow, and almost every day, you can find some or the other news related to the field that catches your attention. The fact that mobile app developers have made it possible for digital marketing to influence almost each company and every sector in the world, makes it enough of a reason for any business in its budding phase to adopt digital marketing services. And from what is apparent by the figures, most of the small businesses have adopted digital marketing techniques.
In a survey that exclusively focused on small businesses, 33% said they used Facebook to build their business from scratch. 55% said Facebook boosted their sales, 72% reported that Facebook successfully helped them attract new customers, and another 50% said that they could leverage the digital wave to boost their sales with Facebook. Talking about mobile marketing, phones will share more than 72% of digital advertisements by 2019.
However, this are just a fraction of stats that float around the web in digital marketing space. To leverage the real potential of digital marketing, it is important to stay updated with the changes it as well as the internet goes through. So, to get you closer to your business goals, here are some of the changes in digital marketing you can expect to take place in 2018:
YouTube goes strict
After the Logan Paul incident, YouTube has realised that it needs to put a leash on who and what is being published on its platform. Therefore, since January 2018, YouTube has tightened the norms for publishing content. Although the Logan Paul’s incident was too offensive to be not taken down, it is being predicted that YouTube algorithms will be keeping a check on other factors as well, such as copyrights, trademarks in videos, plagiarism etc. So, if you are planning to launch a YouTube channel for your business, you need to be careful about what is being talked about, or even what is playing in the background.
Live video will be preferred over Video marketing
In the pursuit of always finding new ways of marketing, digital marketers have found a new way of marketing their product i.e live video. Live videos are an excellent way of engaging your loyal customers and even building new customer relationship by interacting directly with the audience. Most of the big brands are getting celebrities to endorse their products through live video, in which no less than a hundred thousand people participate. By far, this is one of the best ways of reaching out to the customers directly. A little take away for small businesses here is that the live video marketing has been tried and tested, and has shown good response, which is an indication for small businesses that they can also focus on how they can make the best use of live videos.
Mobile apps will still be around
Mobile apps have always been the best way for businesses to keep up with their customers and render out any new development or product launch they think world should know about. But if you thought mobile apps have been around for too long and it’s time they leave, you may be wrong. However, the long-standing trend of mobile app development could have ended if it weren’t for their ability to integrate with the advanced present and future technologies like artificial intelligence, internet of things, machine learning etc. Not only has this revoked the utility of mobile apps for another few decades, the immediate effect of mobile apps acquiring such advanced functions has attracted the attention of some of the biggest industries that route for digital marketing, such as e-commerce, retail and many others.
Better customer engagement with Augmented Reality
The detailed experimentation of AR technology on a global level through Pokémon Go, have made one thing clear: it worked. At present, some of the biggest sectors are augmenting their capabilities with AR technologies. E-commerce platforms are looking forward to 2018 as their lucky year when they will finally be able to eliminate trust issue with customers who are not very sure about online shopping, by building a virtual trial room where they can try their product before giving away their money. For some, this could be a utility and not a marketing technique. But if this increasing a company’s sales, why wouldn’t you call it digital marketing.
The beauty of digital marketing field is that it is quite dynamic and doesn’t belong to a fixed time period. The changes that occur every now and then in the digital marketing space, provides everyone with a fair chance to grow. However, just like putting all the eggs in a basket is risky, relying completely on digital marketing is not something we would advise.
Namratha is a Technical content writer at FuGenX Technologies. FuGenX is a CMMi Level 3 company. It is one of the global leading Mobile application development companies Canada. It is a world’s leading Technology Services provider, specialized in AI, Machine Learning, Automation, Mobile Application, Game, Web development and Big Data Analytics. Connect with Google+, linkedin
Backlinks are the sites that are linked to your site which is the highest ranking aspect for most of the search engines. This is another way through which your site can get more organic traffic.
The traffic of every website is related to the backlinks of the website and the linked websites which are better in rankings and traffic. These all efforts are due to the web crawler. The Google rate those websites more which has good backlinks. With the backlinks, there are numerous factors which make an effect on your Google ranking, but the backlinks are the most important metric for SEO. Due to this importance, finding the quality backlinks are not easy to get which is obvious. However, there are some ways through which you can build and earn backlinks to give your website the much-required authority by linking to your online business which the best SEO company Dubai use for the link building of their client’s websites.
Method of building the Broken-Link:
If you want to use the broken-link method, then first you have to find some relevant websites in your category that have the resources pages. To make it easier for you, I am listing down some of the queries that you can search in Google.
• your keyword + links
• your keywords + resources
• keywords in URL: links
The Guest articles advantages:
Guest blogging is a great way to leverage your relationships and expand your audience. In case you are not sure about the guest posting, consider that even Google accepts guest contributors on its Google Analytics blog. Google search queries to find blogs accepting guest contributors:
• your keyword + in URL:write-for-us
• your keyword + guest-posts
• your keyword + in URL:guest-post-guidelines
• your keyword + become a contributor
• your keyword + bloggers wanted
• your keyword + submit an article
• your keyword + want to write for
• your keyword + contribute
• your keyword + become an author
• your keyword + guest post by
• your keyword + now accepting guest posts
keep an eye on your competitors.
This is a trait of every brand’s marketer to keep an eye on the competitors. That is why if you want to get more organic traffic then keeping a keen eye on the competitor’s online marketing strategies is important. Start monitoring the social media activities of your competitors and then move on to the link building or earning techniques of your competitors including their content marketing methods.
It doesn’t matter how great content you have. It is important that you promote it in the right way. You must have to start doing some networking in the world and outreach different websites to promote your best articles. The best way you can start your content marketing is to start contacting the bloggers and websites on the monthly and weekly bases. For this, you can take the help of Google by putting your query in the Google search bar like “keyword + roundup.”
Online interview is the thing which you would get once you get successful in building authority in your niche. It is a great and much easier way of earning the backlinks to your website. By the time you would have great authority in your niche, you will start getting lots of interview invitations. However, reaching that point is a long way, and for this, you have to take some steps. Out of those, the first step is to look out for websites that are running interviews and request them to allow you to become the participant of the interview and also the knowledge contributor.
Backlinks resources are not easy to find and challenging things to do. However, by using the right methods, you can easily find the opportunities of link building. One more thing which every link builder should be aware of is that keeping the links are important as building them. That is why, you should keep tracking the backlinks of your website by using the backlink tools like Monitor Backlinks, Ahrefs, and Majestic.
In the field of email marketing where data is wealth, regularly reviewing your analytics is a must. Thanks to advanced email marketing software today because you can pull out all kinds of data you need to monitor and improve your performance.
If you want to know whether your subject lines are persuasive or not, check open rate. If you want to see how your CTA is doing, check clickthrough rate. You can even perform an A/B testing to compare two versions of your email.
But using marketing data analytics effectively isn’t just about looking at the numbers and percentages. It’s about how you make sense of the data to fuel your email marketing campaign. If data is wealth, then you should be using your wealth wisely. Otherwise, it will go to waste and you will end up with a poor performance.
One methodological way to analyze your data is by following Avinash Kaushik’s Trinity, which introduces behavior analysis, outcome analysis, and experience analysis. With this approach to making sense of your analytics, it’s easier to arrive at actionable insights from the right metrics to meet your objectives.
As an email marketer, you want to know how customers interact with your email campaigns.
Through behavioral analysis, you will find answers to questions like: How many contacts from your email list are opening your email? Which CTA attracts the most number of clicks? Where are your most profitable contacts located? What time of the day do you get the most number of engagement?
These kinds of data is essential to improve your subject lines, CTAs, customer segmentation, and timing, among others. Data used for behavioral analysis is also the easiest data to pull out, which could be a reason why it’s the most popular analysis to email marketers.
However, you cannot just rely on these data to make informed decisions about your email marketing strategy. You need deeper insights, and that brings us to our next type of analysis…
The name says it all. Outcome analysis looks at the metrics that tell you whether you reached your desired result or not.
Since businesses have different models and objectives, the data you will be monitoring may vary depending on the end goal of the email marketing campaign. For instance, an online store may use average order value and total online sales for its outcome analysis, while B2B company may check on the number of inquiries, leads and closed deals from email marketing.
Insights from outcome analysis are important because it allows you to determine how much revenue your email marketing is giving you.
This one is a much higher level of analysis and requires more effort to generate data. In exchange, it gives more helpful insights.
With experience analysis, you will determine why customers do the things that they do. It gives the reasons behind the what, which you get from previous analyses.
It tells you why customers are unsubscribing from your emails, why there are emails that work while others are underperforming, why conversion is lower in your previous email campaigns and so on.
While its insightful, generating data for experience analysis is not a walk in the park. It’s only possible by performing A/B testing, surveys, and lab tests, among others.
As email marketers, it’s necessary that we keep on looking for ways to improve our strategies and boost our performance. With proper data analysis, you can adjust your email campaigns to help you in customer segmentation and personalization, among others. Indeed, data analytics can save us!
Kimberly Maceda is a Content Writer for ActiveTrail. She comes up with brilliant content about email marketing and marketing automation to keep customers updated with the trends. For Kimmy, it’s Bring Your Dog to Work Day almost every day.
There is an issue with CRO (Conversion Rate Optimization): It looks simple. The vast majority of us with some experience working on the web can investigate a site and rapidly discover issues that may keep somebody from changing over into a client. There are a couple of such issues that are very normal:
1) An absence of client surveys
2) An absence of trust/security signals
3) Bad communication of product selling points
In Digital Marketing, Conversion Optimization is a system for increasing the percentage of visitors to a website that convert into customers. They will take any desired action on a webpage. Conversion Rate Optimization commonly referred to as CRO. We can say that CRO means figuring out what users are looking for when they arrive at your site and then giving that to them.
CRO takes many different forms, based on KPI (Key Performance Indicators) you are trying to improve. Sometimes its involves making your call to action placing on a heavy traffic page. At some other times CRO means removing or relocating complicated, unnecessary & time-consuming steps from your conversion funnel.
Why CRO is important & why you should care about it?
There are few reasons why you should care about CRO.
1) You are paying high for traffic to your site in one way or another, and high conversion rate means a better return on that investment.
2) To convert a higher percentage of visitors you already have is much more cost-effective than to attract more visitors.
3) It actually defends against limited patience of visitors.
It’s vital to stay the main focus on optimizing to seek out additional customers who can love your product and assist you grow by spreading the word. Everything else could be a waste of time and resources.
The Conversion Rate Optimization Process
The main process of CRO includes following stages:
This entire stage is about data gathering that you need to inform your testing. This can take time. This is very important stage and if done correctly, you can save a lot of heartache further down the process.
Step 1: Data Gathering
There are three areas from which you can collect data.
· The Company
· The Website
· The Customers
This is the company / website that you’re working for. There is a bunch of information you can gather from them which will help inform your tests.
1) Why does the company exist?
2) What are the goals of the company?
3) What are the unique selling propositions of the company?
4) What are the common objections?
Here our main focus should be on the website itself and what data we can gather to inform our experiments.
This is the most interesting area to gather data from and have the most impact. Here we are gathering information directly from customers through number of methods.
Step 2: List hypothesis
Presently we have to make the progression from information gathering to delineating what we might need to test. Without acknowledging it, many individuals will hop straight to this progression of the procedure and simply begin testing what feels right. By doing all the work we sketched out in stage 1, whatever remains of the procedure ought to be significantly more educated. Posting the accompanying inquiries should enable you to wind up with a rundown of things to test that are moved down by genuine information and understanding.
1) What are we testing?
2) Who are we testing?
3) Where we testing?
Goals of the discovery phase:
1) You have gathered data from customers, the website, and the company
2) You have used this data to form a hypothesis on what to test
3) You have identified who you’re targeting with this test and what pages it applies to
4) You have checked that tracking code is set up correctly on those pages
This is the stage where we start testing.
Step 3: Wireframe test designs
This step is depending on your specific circumstances. It is not necessary for you to do wire-framing! But if you do that you can double check that they are in line with step 1 and step 2 above. When you are going through this step here are few questions you should ask to yourself.
1) Are the changes directly testing my hypothesis?
2) Are the changes keeping the design on-brand?
3) Are the changes technically doable?
Step 4: Implement Design
If your design is more complex, the more work you need to put the design live. You should test your design across different platforms before putting it live because visual elements change dramatically.
Goals of the experiments phase:
1) Test variations are live and getting traffic
2) Cross-browser testing is complete
3) Design has been signed off by client / stakeholders if applicable
4) Correct customer segments / traffic allocation has been set
This is the stage where It’s time to see if our work paid off or not.
Step 5: Was the hypothesis correct?
you should ask yourself following questions in this stage to know whether your work paid off or not.
1) Was statistical significance reached?
2) Was the hypothesis correct?
When hypothesis is not correct
This situation will surely occur but most conversion rate experts do not talk about their failed tests. But the important thing is that not to give up and make sure that you have learned something from each and every stage and process. Ensure you’ve monitoring every one of the information you’ve assembled from failed tests so you have a log of all tests which you can allude back to later on.
Goals of the review stage:
1) Know whether a hypothesis was correct or not
2) If it was correct, roll out widely
3) If it wasn’t correct, what did we learn?
4) On to the next test!
That is about it! Conversion Rate Optimization to be a continuous procedure on the grounds that there are dependably things that can be enhanced over your business. Search for the chances to test everything, take after a decent procedure and you can have a major effect to all that really matters.
This article is a contribution of Nishva Gandhi, SEO Analyst and Content Writer at Skyindya Technologies, One of the leading Software Development Company in India which provides services like Digital Marketing, Web Design And Development, Mobile App Development. A Writer by day and reader by night. Apart from this she is also Web Designer.