The businesses all over the world have converged within our palm. Every business strives to achieve a mobile presence along with a web application. With thousands of mobile apps loitering in the app store, the organizations today are indulging themselves in a game of cat-and-mouse to observe and judge the actions of its competitors while curating their framework alongside.
But, building a flawless app with swift navigations, cool graphics and supreme functionality cannot handover the success singlehandedly that you are aiming for. Now-a-days several companies of mobile app development in India have come to terms with the fact that developing an awesome app cannot make them popular.
So, what’s the solution?
The answer lies in “Marketing of Mobile App”.
But you must be thinking is it really necessary for me?
Then listed here are some of the key reasons why you should adopt a strong Mobile App Marketing strategy for your business.
1- 90% of a user’s time is spent on browsing
With the bunch of social media platforms like Facebook, Twitter, Instagram to dwell upon, the users these days spent their leisure time in searching, chatting and browsing a lot many things on the internet. Thus, it is the perfect opportunity for your mobile app to make its appearance.
Giving them a glimpse of your product on these platforms could leave a better influence on your business.
2- Millions of apps to compete with
Yours might be a unique app but there are millions like you who are constantly creating one way or other to shine up above all. These enormous number of apps in the Play Store might have sparked up a twinge of doubt in your marketing capabilities but nothing is impossible if you have a perfect plan to back it.
3- Multi-channel business growth opportunity
It is definitely a great accomplishment for your business if it has an online store. But with a mobile app, you have more channels to grow. Digitization is truly appreciable these days, hence having a mobile app definitely adds a score to your reputation. Big businesses too have felt the need of having a mobile app in association with their web app.
4- Sales & Customer Boost
With a mobile app to add to your business growth along with creative digital marketing strategies, you could undoubtedly expect plenty of visitors and conversions in your future. Undergo an app store optimization and let your app come under the spotlight. Performing App Store Optimization (ASO) could increase the visibility of your mobile app and improve its ranking, enabling more downloads for your app.
Holding to the truth, you could easily surmise from the above information that a mobile app could do nothing for oneself until and unless it is properly exhibited to your customers. And this requires a comprehensive digital marketing strategy to make it happen. So, chalk out your strategy and start working on it.
Akash Verma is an SEO consultant. A writer by day and a reader by night, he is specialized in blogging, content marketing, link building, and other Digital Marketing related activities. You can find him on Twitter & LinkedIn.